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糖果布丁:匠心品质 时尚又轻潮

CANDY PUDDING:Craftsman’s quality,fashionable and trendy
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摘要 都说,夫妻同心,其利断金。在虎门,夫唱妇随的企业很多,但一个负责设计研发,一个主抓经营管理,相得益彰的“模范夫妻”很少见。来自温州的这对夫妻搭档,他们的创业故事不仅成为当地圈中美谈,匠心打造的青少年潮牌服饰-CANDY PUDDING糖果布丁,更是迅速发展,走向全国。“作为‘中国童装名镇’,虎门具有得天独厚的产业生态和资源,全周期的政策扶持,集群集聚效应的加速释放,都为品牌的发展奠定了基础。”东莞市易好服饰有限公司董事长兼总经理曾锋介绍。凭借敏锐的视角和市场嗅觉,糖果布丁从2010年创建之初,便确立了“时尚轻潮,都会休闲”的品牌风格,坚持差异化之路。 There is a saying that when husband and wife have same goal and work together,they have a better chance of success.In Humen,numerous companies are co-managed by couples with one handling R&D,and the other handling management.In the industry,there is a couple from Wenzhou whose story has become a popular local topic.Their brand,CANDY PUDDING,a chic clothing brand catering to teenagers,has rapidly expanded throughout the entire country.Humen,a renowned hub for children's wear in China,boasts unique industrial resources,favorable policy support and cluster effect,all of which benefits brand’s development,"stated Zeng Feng,Chairman and General Manager of Dongguan Yihao Clothing Co.,Ltd.With his sensitive market sense,CANDY PUDDING has developed a brand style of"fashion and trendy,metropolitan leisure"since its establishment in 2010.
出处 《China Textile》 2023年第5期32-33,共2页 中国纺织(英文版)
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