摘要
随着新媒体的兴起,短视频成为城市对外宣传的有效窗口之一,美食探店短视频为城市空间的探索与城市形象的完善带来了革新。美食博主以城市闲逛者的形象出现,书写可变的城市地图,解构因消费主义符号而形成的空间壁垒,使得原本不可见的个人生活经验成为创造城市空间的可见性与可沟通性的素材,强化了市民的城市意识和城市形象的重塑。与此同时,应当注意美食短视频在发展中出现的审美浅表化趋势。
With the rise of new media,short video has become one of the effective windows of the city's external publicity,and the short video of food shop exploration has brought innovation to the exploration of urban space and the improvement of urban image.Food bloggers appear as urban strollers,write changeable city maps,deconstruct the spatial barriers formed by consumerist symbols,and turn the previously invisible personal life experience into the material for creating the visibility and communication of urban space,which strengthens the urban awareness of citizens and reshapes the urban image.At the same time,we should pay attention to the aesthetic superficial trend in the development of short food videos.
作者
贾云杰
周钰棡
JIA Yunjie;ZHOU Yugang
出处
《湖南广播电视大学学报》
2023年第3期90-96,共7页
Journal of Hunan Radio and Television University
基金
江苏省社科基金一般项目“江苏红色文化短视频生产及在青年群体中的传播效果研究”(22XWB005)
国家社科基金一般项目“公共事件中网络抗争性话语的生成机制及公共治理研究”(20BXW109)。
