婚恋类综艺中女性媒介形象的建构与突围——评国内首档离婚综艺《再见爱人》的符号实践

Construction and Breakthrough of Female Media Image in Marriage Variety Show:The Symbolic Practice of the First Divorce Variety Show Goodbye to Love in China

研究结合性别符号学及社会性别的相关理论,从“建构”与“突围”两个维度对国内首档离婚综艺《再见爱人》进行了文本分析,窥探女性媒介形象的建构逻辑,分析媒介如何赋权女性媒介形象及其意义的生产过程。研究发现,该档节目通过换喻、选择积极能指、提供语境3种路径来实现对女性媒介形象的赋权,这也为实现女性媒介形象符号表达的突围提供了新启发,即理应从能指把关、语境搭建及叙事策略等符号学进路中找到与媒介实践更好的结合。

Combining the semiotics of gender and relevant theories of gender,the research analyzes the text of the first divorce variety show Goodbye to Lover from the dimensions of"construction"and"breakthrough",in order to explore the construction logic of female media images and analyze the process of how media empowers female media images and their production process of significance.Research has found that the show empowers female media images through three paths:metonymy,selecting positive signifiers,and providing context.This also provides new inspiration for achieving breakthroughs in the symbolic expression of female media images,which should be better combined with media practice through semiotic approaches such as signifier control,contextual construction,and narrative strategies.