高校招生宣讲视频直播的全案设计

Full Case Design of Enrollment Presentation Video Live in Colleges and Universities

高校开展招生宣讲视频直播的全过程涉及了视听语言叙事、影像空间构建、计算机图像处理技术和数字流媒体技术等多个专业领域的经验和技术。文章从招生宣讲视频入手,探索了高校新媒体直播的方案制定、流程策划、直播间布置和导播推流等环节的规律和原则,并提出了相关的定义、类别、标准和要求,为直播新媒体产业融合提供了经验和技术思路。

The live broadcast process involves audio-visual language narration,image space construction,computer image processing,streaming media and other professional theories and technologies.In the paper,the author explored the inherent rules and principles of procedures including live streaming planning,process,scene-setting,and up streaming by instructors,and proposed related definitions,categories,standards and requirements,so as to offer successful experienc and technical ideas to promote the integration of the live stream new media industry with other industries.