基于用户感知的“贺·乌嘎拉吉”文创产品设计研究

RESEARCH ON THE DESIGN OF"HE UGARAJI"CULTURAL AND CREATIVE PRODUCTS BASED ON USER PERCEPTION

当前以“贺·乌嘎拉吉”为设计要素的文创产品设计具有缺乏用户体验,产品同质化等问题,提出用户感知视角下的“贺·乌嘎拉吉”文创产品设计方法,探索文创产品设计新思路。在“贺·乌嘎拉吉”艺术特征的基础上探究其从视觉形象至内涵寓意中的可供设计师汲取的设计要素,结合当前文创产品形式,从用户感知的三层次出发,探究“贺·乌嘎拉吉”在文创产品中的感知层次应用,分析用户在初步感知、行为认同、情感共鸣的逐层用户体验,阐述用户感知与文创产品设计结合的路径。从符号再现、创设情境、内涵感知3个维度上衍生研发产品设计表现方法,使“贺·乌嘎拉吉”在文创产品中“活”起来,做到满足用户的情感需求与增加文创产品地域特色的双赢。

The current cultural and creative product design with"He Ugaraji"as the design element has problems such as lack of user experience and product homogenization.This paper proposes a"He Ugaraji"cultural and creative product design method from the perspective of user perception,and explores new ideas for cultural and creative product design.On the basis of the artistic characteristics of"He Ugaraji",explore the design elements that designers can draw from its visual image to connotation.Combining with the current form of cultural and creative products,starting from the three levels of user perception,explore the perceptual level application of"He Ugaraji"in cultural and creative products,and analyze the user experience of initial perception,behavioral identification,and emotional resonance layer by layer,Elaborate on the path of combining user perception with cultural and creative product design.Derive product design expression methods from three dimensions:symbol representation,context creation,and connotation perception,to make"He Ugaraji"live in cultural and creative products,achieving a win-win situation of meeting users'emotional needs and increasing the regional characteristics of cultural and creative products.