文创产品的递进式共情设计研究

RESEARCH ON PROGRESSIVE EMPATHY DESIGN OF CULTURAL AND CREATIVE PRODUCTS

文化创意产品的发展越来越注重用户体验和精神层面的内涵,但大多数文创产品的设计不能使人感受到产品的文化内涵魅力,基于此,从用户共情的角度出发,探索文创产品的设计新路径。文章分析了共情的3个层级与文创产品的关系、共情理论在文创产品中的应用特征,并从消费者角度解析了文创产品引发消费者递进式共情的3个层次。提出文创产品递进式共情的设计框架,并以设计实践进行验证。为共情理论在文创产品中的应用提供了新思路。

The development of cultural and creative products pays more and more attention to the connotation of user experience and spirit,but the design of most cultural and creative products can not make people feel the charm of the product's cultural connotation.Based on this,from the perspective of user empathy,explore a new path for the design of cultural and creative products.The article analyzes the relationship between the three levels of empathy and cultural and creative products,the application characteristics of empathy theory in cultural and creative products,and analyzes the three levels of progressive empathy that cultural and creative products trigger consumers from the perspective of consumers.The progressive empathy design framework of cultural and creative products is proposed and verified by design practice.It provides a new idea for the application of empathy theory in cultural and creative products.