基于情境故事法的主题公园IP衍生品设计研究

RESEARCH ON THE DESIGN OF THEME PARK IP DERIVATIVES BASED ON SCENARIO APPROACH

分析主题公园IP衍生品的产生及其特点,从游客的视角出发,开展创意设计,解决其同质化严重、体验缺失等问题。总结情境故事法设计流程,结合主题公园IP衍生品的特点,综合运用用户角色模型、构建故事板等方法,形成主题公园IP衍生品设计流程。以西游乐园为例,探寻用户体验场景、消费场景,发现其兴趣点和需求,指导设计实践。情境故事法能够发掘用户需求和痛点,还能够发掘用户在体验过程中的兴趣点。该方法为主题公园IP衍生品开发提供了新的思路。

Analyze the generation and characteristics of theme park IP derivatives,carry out creative design from the perspective of tourists,and solve problems such as serious homogeneity and lack of experience.Summarize the design process of scenario approach,combine the characteristics of theme park IP derivatives,comprehensively use user role models,build storyboards and other methods to form the design process of theme park IP derivatives.Take the Xiyou Park as an example to explore user experience scenarios and consumption scenarios,find their interests and needs,and guide design practice.Scenario approach can not only explore the needs and pain points,but also explore the interest points of tourists in the experience process.This method provides a new idea for the development of theme park IP derivatives.