“互联网+”时代全媒体视域下的移动端菜谱可用性研究

RESEARCH ON THE USABILITY OF MOBILE APPLICATION MENU FROM THE PERSPECTIVE OF ALL MEDIA IN THE"INTERNET+"ERA

在“互联网+”时代背景下,“掌上”行为是当下民众的生活形态,“多屏”载体也成了全媒体传播和多业态消费的主要特征。研究移动互联网的商业设计可以更好地契合该生活形态并赋能于消费品质提升。为了探索移动端电子菜谱在商业消费场景中的体验要素,对著名连锁店“南京大排档”和“麻辣空间”的电子菜谱展开设计案例对比,并专门针对属于企业自身开发设计类型的“南京大排档”移动端进行可用性用户测试以及可用性分析。从而洞察界面设计与餐饮主题之间的关联,并归纳总结出电子菜谱的设计趋势要点。电子菜谱不仅仅反映了在“互联网+”时代移动端开发设计响应生活形态的需求,也体现出在全媒体传播与移动消费结合场景下的食物设计新形态,以及蕴含传递菜系文化特色的宣传属性。

In the context of the"Internet+"era,the"hand-held"behavior is the current lifestyle of the people,and the"multi-screen"carrier has also become the main feature of all-media communication and multi-format consumption.Researching the commercial design of the mobile Internet can better fit this lifestyle and enable the improvement of consumption quality.In order to explore the experience elements of Mobile Application Menu in commercial consumption scenarios,we compared the design cases of the Mobile Application Menu of the famous chain stores"Nanjing Impressions"and"Spicy Space",and specially aimed at the"Nanjing Impressions"which belongs to the type of enterprise's own development and design.Ranking mobile terminal for usability user testing and usability analysis.In this way,we can gain insight into the relationship between interface design and catering themes,and summarize the design trends of Mobile Application Menu.Mobile Application Menu not only reflect the needs of mobile terminal development and design in the"Internet+"era to respond to the needs of life forms,but also reflect the new form of food design in the combination of all-media communication and mobile consumption,as well as the propaganda attributes that convey the cultural characteristics of the cuisine.