图形设计在品牌视觉形象设计中的应用研究——以图马纪实摄影品牌为例

APPLICATION OF GRAPHIC LANGUAGE IN BRAND VISUAL GRAPHIC DESIGN——TAKING TUMA DOCUMENTARY PHOTOGRAPHY BRAND AS AN EXAMPLE

在品牌视觉形象设计中,图形设计是能够表现出品牌内容、文化、价值的特殊符号,可以将抽象化的品牌文化特点直观地表达出来,对品牌视觉形象的发展有着不可代替的作用。图形设计以满足品牌文化诉求的理念为基本要义,使品牌文化理念等得到更好的情感传达与视觉表现。分析图形设计在品牌视觉形象设计中的应用,寻找图形设计和品牌视觉形象设计的重要关联性,并结合图形设计的特点与发展趋势,将图形设计在品牌视觉形象设计实践中完美呈现。在理论的指导下,品牌更能适应当今社会需求以及当代时代发展潮流。为图形设计在品牌视觉形象设计中的应用提供参考和借鉴。

characteristics of brand culture,which plays an irreplaceable role in the development of brand visual image.Graphic design to meet the brand cultural appeal of the concept as the basic essence,so that brand cultural concepts get better emotional communication and visual performance.This paper analyzes the application of graphic design in brand image design,seeks the important correlation between graphic design and brand visual image design,and combines the characteristics and development trend of graphic design to perfectly present graphic design in brand visual image design practice.Under the guidance of the theory,the brand can better adapt to the needs of today's society and the development trend of the contemporary era.It provides reference for graphic design in brand visual image design.