乡村体育旅游产业高质量发展机制及驱动路径

High-quality Development Mechanism and Driving Path of Rural Sports Tourism Industry

运用文献资料法、逻辑分析方法,研究乡村体育旅游产业高质量发展的背景、困境、机制与驱动路径。乡村体育旅游产业中存在的现实问题主要有:(1)乡村制度匮乏,环保动力欠缺;(2)旅游产品单一,供给内容老化;(3)基础设施落后,缺乏大局视野;(4)人才缺口较大,缺乏发展生机。高质量发展机制为:(1)现代信息技术是乡村体育旅游产业发展核心驱动力;(2)供求动态平衡是持续发展动力;(3)协同治理激发体育旅游市场活力;(4)消费结构优化是深度乡村体育旅游产业物质保障。高质量产业发展的创新驱动方式为:(1)精细释义:充分锁定高质量发展乡村旅游产业的方向;(2)精确发力:加快高质量的乡村体育旅游产业的落地;(3)精准治理:确保有序推进高质量的乡村体育旅游产业治理现代化。

Using the method of literature and logical analysis,this paper studies the background,predicament,me-chanism and driving path of high-quality development of rural sports tourism industry.The practical problems existing in the rural sports tourism industry mainly include:(1)Lack of rural system and environmental protection motivation;(2)The tourism products are single and the supply content is aging;(3)Backward infrastructure and lack of overall vision;(4)There is a large talent gap and lack of development vitality.The high-quality development mechanism is as follows:(1)Modern information technology is the core driving force for the development of rural sports tourism industry;(2)Dynamic balance of supply and demand is the driving force of sustainable development;(3)Collaborative governance stimulates the vitality of sports tourism market;(4)The optimization of consumption structure is the material guarantee for the in-depth rural sports tourism industry.The innovation-driven way of high quality industry development is as follows:(1)Elaborate interpretation:fully lock in the direction of high-quality deve-lopment of rural tourism industry;(2)Precise launch:speed up the landing of high-quality rural sports tourism industry;(3)Accurate governance:ensure the orderly promotion of high-quality rural sports tourism industry governance modernization.