数字技术赋能高校网络意识形态建设的价值表征、风险审视与创新路径

The value representation,risk review and innovation path of the network ideology construction enabled by digital technology

数字技术正日益深度嵌入高校网络意识形态领域,呈现海量资源融汇以充实供给内容、多元形态融合以丰富叙事方式、智能技术驱动以提升传播效能的价值表征。与此同时,数字技术加速群体思想分化、错误思潮耦合数字技术隐蔽渗透、社会舆论加持数字技术无序传播及网络意识形态供给侧结构性失衡等挑战,导致高校网络意识形态安全面临多重风险。为此,高校须科学把握数字技术赋能网络意识形态建设的重要机遇和风险挑战,加强综合治理,净化网络场域生态;强化价值引领,提升参与主体素养;坚持守正创新,增加叙事内容供给;增强技术赋能,提升传播效力。

Digital technology is increasingly deeply embedded in the field of college network ideology,presenting the value representation of massive resources integration to enrich the supply content,multi-form integration to enrich the narrative way,intelligent technology driven to improve the communication efficiency.At the same time,challenges such as digital technology accelerating group ideological dfferentiation,false ideological trends coupling digital technology covert penetration,public opinion supporting the disorderly spread of digital technology and the structural imbalance of the supply side of network ideology lead to multiple risks to the security of network ideology in colleges and universities.Therefore,colleges and universities should grasp the important opportunities and risks and challenges in the construction of network ideology enabled by digital technology,strengthen the comprehensive management,and purify the network field ecology.Strengthen value leading and improve the quality of participants;Adhere to innovation,increase narrative content supply;Enhance technical capabilities and enhance communication effectiveness.