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基于文本挖掘与IPA模型的滇池湖滨湿地公园感知评价 被引量:2

Perception Evaluation of Dianchi Lakeside Wetland Park Based on Text Mining and IPA Model
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摘要 滇池湖滨湿地公园具有重要的生态和景观价值,为获取公众对湿地公园的形象感知结构特征,优化公园形象感知和服务体验,文章以滇池湖滨6个湿地公园为研究对象,社交媒体网站游客点评文本为数据来源,使用内容分析法获取公众对滇池湖滨湿地公园的形象感知,并利用IPA手段构建公众形象感知评价模型。结果表明:(1)公众对湿地公园的综合形象感知包含自然资源与环境、人文资源与环境、活动体验、设施服务四个方面,6个湿地公园的感知形象具有一定差异性,但特色有待进一步强化。(2)公众形象感知要素的表现性得分整体较高说明大部分公众游玩体验较好,景区维护和湿地水质评价相对较低仍需改进。(3)重要性程度存在较大差异,其中重要性最高的是湿地公园的自然属性,而人文属性如背景文化等感知较弱。据此为提升滇池湖滨湿地公园建设管理提出相关建议。 Wetland parks of Dianchi Lakeside have important ecological and landscape values.In order to obtain the public image perception of wetland park structure characteristics,and optimize the park image perception and service experience,six wetland parks of Dianchi Lakeside were selected as the research object,and tourist comments on tourism websites were used as the data source to obtain the public image perception of Dianchi Lake Wetland Park by content analysis,and an evaluation model of public image perception by IPA was constructed.The results showed that:(1)The public's comprehensive image perception of wetland parks included four aspects:natural resources and environment,human resources and environment,activity experience,and facilities and services.There were some differences in the perceived images of the six wetland parks,but the characteristics need to be further strengthened.(2)The overall high performance score of public image perception elements indicated that most public experience was good,while scenic spot maintenance and wetland water quality evaluation were relatively low and still need to be improved.(3)There were great differences in importance degree,among which the most important was the natural attribute of wetland parks,while the cultural attribute,such as background culture,was weak.Accordingly,some relevant suggestions were put forward for improving the construction management of wetland parks of Dianchi Lakeside.
作者 邱元 魏新娜 周波 QIU Yuan;WEI Xinna;ZHOU Bo(Park City Construction and Urban Renewal Bureau of Wuhou District,Chengdu 610000,China;College of Architecture and Environment,Sichuan University,Chengdu 610065,China)
出处 《四川林业科技》 2023年第5期62-68,共7页 Journal of Sichuan Forestry Science and Technology
基金 中央高校基金科研项目“四川大学2019年双一流文化传承创新哲学社会科学文化传承”(2082704401006) 四川大学-宜宾市人民政府市校战略合作专项资金项目“宜宾市低碳城市规划及其示范区布局研究”(2020CDYB-24)。
关键词 形象感知 网络文本 滇池湖滨 湿地公园 IPA分析法 Image perception Network text Dianchi lakeside Wetland parks IPA analysis method
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