数字营销综合实训中心建设路径探析

Analysis on the construction path of digital Marketing Comprehensive Training Center under the background of new era

作为“双高”计划市场营销专业群建设单位,为加快加强产业学院模式在学校、企业的落实,适应行业及社会的需要,应着力打造产学研融合工作室,叠加校企双向培训、学生创新创业孵化及面向校内、企业、社会服务于一体的,立体化多功能校内数字营销综合实训平台,为培养新时代数字营销专业人才提供帮助。文章从实训中心建设的背景、思路、内容、定位、方案设计、预期建设成效、获益等方面阐述实训中心建设的总体路径。

As the construction unit of“Double High Plan”marketing professional group,our school aims to accelerate and strengthen the cooperation between schools and enterprises in the industrial college mode,adapt to the needs of the industry and society,and create a multi-functional comprehensive service integrating the operation of the studio,the production,the study and the research,the two-way training of the school and the enterprise,the incubation of student innovation and entrepreneurship,and the service for the campus,enterprises and the society.It is particularly important to build a multi-functional campus digital marketing training platform,which will ultimately help cultivate digital marketing professionals in the new era.This paper expounds the overall path of training center construction from the aspects of background,ideas,content,positioning,scheme design,expected construction results,benefits and so on.