基于乌鲁木齐都市圈红色研学旅游产品开发对策研究

Research on Countermeasures of Red Research-Study Travel Products Development in Urumqi Metropolitan Area

随着红色研学旅游备受瞩目,各地都在推出红色研学旅游相关产品。本文锁定乌鲁木齐都市圈,设计由四个一级指标组成的游客满意度指标体系,通过使用调查问卷的方法了解消费者对红色研学旅游产品重要性和满意度的评价,并利用IPA分析法得出所在四个象限的指标分布图,最后针对乌鲁木齐都市圈红色研学旅游产品开发提出针对性的优化措施,更进一步推动乌鲁木齐都市圈红色研学旅游高质量发展。

As the red research-study travel attracts much attentions across the country,there are more related products having been launched.This paper designs a tourist satisfaction index system composed of four first-level indicators to in-vestigate the importance of red research-study travel products in Urumqi Metropolitan Area and the satisfaction of consum-ers for it.IPA analysis method was used to obtain the index distribution map of the four quadrants.This paper puts forward targeted optimization measures for the development of red research-study travel products in Urumqi metropolitan area to promote its high-quality development.