中国沿海港口城市水产品电商效率评价研究

The Efficiency Evaluation of Aquatic Products E-Commerce in China′s Coastal Port Cities

水产品电商是生鲜电商的重要构成,目前国内外关于水产品电商效率方面的研究较为缺乏,尤其是关于水产品电商的研究很少涉及水产品电商效率及其影响因素。文章选取2019年中国25个沿海港口城市“淘宝网”水产品电商的投入产出数据,利用DEA模型,从人力资源、信息化、物流运作和水产品交易规模入手构建水产品电商投入产出指标体系,对我国沿海港口城市水产品电商效率进行综合评价。结果表明:大连、日照、连云港、南京和舟山5个城市的水产品电商效率有效,其他城市的水产品电商效率均无效。由此提出建议:加强区域合作,优化资源配置;合理安排投入要素;建设冷链物流体系,完善冷库仓储设施;重视人才培养,提高人才质量。

Aquatic product e-commerce is an important component of fresh e-commerce.At present,there is a lack of research on the efficiency of aquatic product e-commerce both domestically and internationally,especially when it comes to research on the efficiency and influencing factors of aquatic product e-commerce.The paper selected the input-output data of 25 coastal port cities in China′s“Taobao”aquatic product e-commerce in 2019,and used the DEA model to construct the input-output index system for aquatic products e-commerce from the perspectives of human capital,informatization,logistics operation and aquatic products transaction scale.It comprehensively evaluated the efficiency of aquatic products e-commerce in coastal port cities in China.The results showed that the efficiency of aquatic products e-commerce in five coastal port cities including Dalian,Rizhao,Lianyungang,Nanjing and Zhoushan was effective,and the efficiency of aquatic products e-commerce in other cities was invalid.Suggestions were proposed as follows:strengthen interregional cooperation and optimize the resource allocation,reasonably arrange the input factors,build a cold chain logistics system and improve cold storage facilities,emphasize talent cultivation and improve talent quality.