思想政治教育对大学生消费主义倾向的价值引导

The Value Guidance of Ideological and Political Education on the Consumerism Tendency of College Students

消费主义作为一种新殖民主义和文化霸权快速向全世界传播,我国社会消费主义倾向已经普遍化。在消费主义影响下,大学生群体中出现了一些错误的消费观念,攀比消费、高消费、炫耀消费、超前消费、符号消费等不同程度成为大学生消费的流行趋势,这些现象表现出大学生人生观、价值观的偏颇。认清消费主义的实质和危害,规范大学生的消费行为,为大学生树立正确的人生观、价值观,坚定崇高理想信念,抵制拜金主义、享乐主义,提供德育保障,是高校思想政治教育工作的重任。

Consumerism,as a form of neocolonialism and cultural hegemony,has rapidly spread worldwide,and the trend of consumerism in Chinese society has become widespread.Under the influence of consumerism,some erroneous consumption concepts have emerged among college students,such as compa-rable consumption,high consumption,conspicuous consumption,advanced consumption,and symbolic con-sumption,which have become popular trends in college students'consumption to varying degrees.These phenomena have led to biased views on life and values among college students.Recognizing the essence and harm of consumerism,regulating the consumption behavior of college students,establishing a correct outlook on life and values for college students,strengthening lofty ideals and beliefs,resisting materialism and hedonism,and providing moral protection are the important tasks of ideological and political education in universities.