视频平台竞争中的版权保护与内容质量“错配”

The"Mismatch"between Copyright Protection and Content Quality During Video Platform Competition

近年来,国内网络视频行业在版权保护与内容质量上存在明显的反向“错配”现象。文章构建一个内生版权保护的质量差异化两期动态博弈模型,研究发现,网络视频行业的反向“错配”现象源于大小平台在法律地位上的不对等。当版权保护的名义力度较高时,法律地位不对等意味着版权保护的实际力度在大小平台间存在差异,将引起大小平台的版权保护决策分化。这为大平台带来后期市场势力,也使小平台表现出短视效应,前者引发的质量挤出效应诱使大平台选择低质量内容,后者迫使小平台利用盗版“便利”选择高质量内容。据此,在提高版权保护名义力度的同时,注重版权保护执行的公平性,将在维持内容质量不变的前提下促成全行业的高水平版权保护。

In recent years,there has been an obvious reverse"mismatch"between copyright protection and content quality in domestic network video industry.The article constructs an endogenous copyright protection model with quality differentiation in a two-stage dynamic game.The research reveals that the reverse"mismatch"phenomenon in network video industry stems from the unequal legal status between large-sized and small-sized platforms.When there is a high nominal level of copyright protection,the unequal legal status implies differences in the actual strength of copyright protection between large-sized and small-sized platforms,leading to divergent copyright protedion decisions.This brings large platforms later market power and causes small platforms short-sighted effects.The quality crowding-out effect triggered by the former prompts large-sized platforms to choose low-quality content,while the latter forces small-sized platforms to opt high-quality content making good use of piracy"convenience".Therefore,while increasing the nominal strength of copyright protection,it is essential to focus on the fairness of copyright protection enforcement and promote high-level copyright protection across the entire industry,while maintaining content quality.