开封“撂石锁”传播现实样态研究——基于拉斯韦尔“5W”模式

On the Reality of Communication of Kaifeng"Throwing the Stone Lock"Based on Lasswell's"5W"Model

非物质文化遗产是民族传统文化的重要组成部分,挖掘、传承、保护非物质文化遗产是建设文化强国、体育强国的应有之义。文章以拉斯韦尔“5W”传播模式为研究理论,运用文献研究法、实地考察法和专家访谈法对开封“撂石锁”传播现实样态进行研究,从传播主体、传播内容、传播途径、传播受众、传播效果五个方面对“撂石锁”传播各要素进行论析,以期为体育非物质文化遗产可持续传播提供启示与借鉴。

Intangible cultural heritage is an important part of national traditional culture.The excavation,inheritance and protection of intangible cultural heritage are the obligations of building a strong cultural and sports nation.The article takes Lasswell’s“5W”communication model as the research theory,and uses literature,fieldwork and expert interviews to study the current situation of the communication of Kaifeng’s“Throwing the Stone Lock”.The study analyses each element of the dissemination of the“Throwing the Stone Lock”from five aspects:dissemination subject,dissemination content,dissemination channel,dissemination audience and dissemination effect.In this way,the study provides insights and references for the sustainable dissemination of intangible cultural heritage in sports.