乡村振兴视阈下湖南民俗体育与乡村旅游产业融合发展研究

On the Integrated Development of Folk Sports and Rural Tourism in China from the Perspective of Rural Revitalization

文章采用文献资料法、问卷调查法、实地考察法、数理统计法、专家访谈法与逻辑分析法,以湖南民俗体育与乡村旅游融合发展有一定特色的4个地区为调研对象,从民俗体育与乡村旅游产业融合的过程、民俗体育传承、产业经营管理、景区基础设施建设以及技术创新等几个方面展开研究,发现民俗体育与乡村旅游产业融合发展过程中存在民俗体育传承后继乏人、乡村旅游产业开发管理水平不足、乡村旅游景区基础设施不完善、部分乡村旅游景区民俗体育文化原生态丧失、民俗体育参与性不足、产业融合发展中缺乏创新能力,这些问题的存在影响民俗体育与乡村旅游产业融合发展效果,针对存在的问题,通过研究分析,文章提出政府主导下发挥学校、社区的功能,尤其是充分利用学校教育平台,培养民俗体育文化传承人;探索民俗体育与乡村旅游产业融合发展的耦合点;合理规划与布局,优化产业结构,有效利用资源,减少重复建设;保持技术创新能力,构建产业链,形成品牌效应;多方拓宽融资渠道,改善乡村旅游景点的基础设施等对策建议。

Through the methods of literature,questionnaire,on-the-spot investigation,mathematical statistics,expert interviews and logical analysis,the thesis takes four areas in Hunan province which have some characteristics in the integration of folk sports and rural tourism as the research objects,from the folk sports and the rural tourism industry integration process,Folk Sports Inheritance,industry management,scenic spots infrastructure construction and technology innovation and other aspects of the study,it is found that in the process of the integration and development of folk sports and rural tourism industry,there are lack of inheritors of folk sports,insufficient level of development and management of rural tourism industry,imperfect infrastructure of rural tourism scenic spots,loss of original ecology of folk sports culture in some rural tourism scenic spots,insufficient participation of folk sports,and lack of innovation ability in the integration and development of industry,in view of these problems,this paper puts forward that the function of schools and communities should be brought into play under the guidance of the government,in particular,we should make full use of the educational platform of schools to cultivate the inheritors of folk sports culture,explore the coupling point of the integration and development of folk sports and rural tourism industry,make rational planning and layout,optimize the industrial structure and make effective use of resources,the countermeasures and suggestions include reducing redundant construction,maintaining technological innovation ability,building industrial chain,forming brand effect,broadening financing channels and improving the infrastructure of rural tourist attractions.