数字乡村助推农村电商深化发展改革研究--以辽宁省为例

Deepening Development and Reform of Rural E-commerce Boosted by Digital Countryside:Taking Liaoning Province as an Example

农村电商作为数字乡村建设的一项重要内容,对推动农业经济数字化转型、实现乡村振兴战略具有深远意义。本文简要梳理了国务院农业农村部及辽宁省农业农村厅发布的数字乡村相关政策,重点关注政策中农村电商发展问题。结合相关政策和实践,发现辽宁省农村电商发展规模正逐步扩大,农村电商有效地推动了农业数字化转型。但辽宁省农村电商在发展过程中还存在物流体系不完善、农民电商参与度低、农产品品牌塑造不到位、缺乏创新的电商发展模式等问题。在此基础上,结合辽宁省农村电商优秀发展案例,为辽宁省农村电商发展提出应用智慧物流、构建电商发展联合体、打造农产品品牌、创新电商发展模式等具有实践意义的对策,以期更好地促进辽宁省农村电商发展。

As an important part of the construction of digital countryside,rural e-commerce has far-reaching significances in promoting the digital transformation of agricultural economy and realizing the strategy of rural revitali-zation.This paper briefly reviewed the relevant policies of digital countryside issued by the Ministry of Agriculture and Rural Affairs of the State Council and the Department of Agriculture and Rural Affairs of Liaoning Province,focused on the development of rural e-commerce in the policies.Based on relevant policies and practices,it was found that the development scale of rural e-commerce in Liaoning Province was gradually expanding,and rural e-commerce had effec-tively promoted the digital transformation of agriculture.However,there were still some problems in the development process of rural e-commerce in Liaoning Province,such as imperfect logistics system,low participation of farmers in e-commerce,inadequate brand building of agricultural products,and lack of innovative e-commerce development mode.Combining with the excellent development cases of rural e-commerce in Liaoning Province,this paper put forward some practical countermeasures for the development of rural e-commerce in Liaoning Province,such as applying intelligent logistics,building a consortium of e-commerce development,creating agricultural product brands and innovating the development mode of e-commerce,so as to better promote the development of rural e-commerce in Liaoning Province.