农村电子商务发展对农民增收的影响研究

Study on the Impact Mechanism of Rural E-commerce Development on Farmers’Income Increase

农村电子商务的快速发展对帮助农民脱贫增收、促进农业产业化发展具有重要意义,其可通过提高信息有效供给、降低生产成本、扩大农村就业容量、优化农产品质量等途径实现农民增收。当前,我国农村电子商务还存在着农产品市场竞争力弱、农村电子商务基础设施及配套服务体系建设落后、农村电子商务人才瓶颈有待突破、农产品生产经营同质化严重、农业电子商务观念普遍滞后等问题。基于此,本文提出必须加强农村电子商务基础设施建设、培养农村电子商务人才、打造农产品品牌、改变农产品传统的生产模式、政策实施等建议,以有效促进农村电子商务发展,促进农村和社会经济发展。

The rapid development of rural e-commerce is of great signifi cance in helping farmers lift themselves out of poverty and increase their income,and promoting the development of agricultural industrialization,which can increase farmers’income by improving the effective supply of information,lowering the costs of production,expanding the rural employment capacity,and optimizing the quality of agricultural products.At present,China’s rural e-commerce also faces weak market competitiveness of agricultural products,rural e-commerce infrastructure,and backward supporting services system;rural e-commerce talent bottlenecks need to be broken through;the production and operation of agricultural products have serious homogeneity;agricultural e-commerce concepts are lagging,etc.Based on this,it is proposed that we need to promote the development of rural e-commerce to boost the construction of rural e-commerce infrastructure,train rural e-commerce talents,build agricultural brands,change the traditional production models of agricultural products,implement policies,etc.,to effectively promote the development of rural e-commerce,rural areas,society,and economy.