基于RMP理论的夜间旅游产品创新发展研究--以广州市西关永庆坊旅游区为例

Research on the Innovation and Development of Night Tourism Products Based on the RMP Theory--Taking the Yongqingfang Tourism Area of Xiguan in Guangzhou as an Example

夜间旅游作为满足人们对幸福美好生活的向往、推动旅游消费的重要途径,为我国文旅消费升级和经济发展提供新的动力。本文选取广州市西关永庆坊旅游区为研究对象,基于RMP分析理论,在实地调研的基础上,通过问卷调查法、深度访谈法等对景区夜间旅游资源、夜间旅游市场、夜间旅游产品进行具体分析,总结出景区夜间旅游产品存在的问题,并提出营造良好的夜间旅游氛围、优化夜间旅游环境、完善夜间旅游基础配套设施、挖掘夜间旅游产品文化内涵等发展策略,仅供参考。

Night tourism,as an important way to meet people’s aspirations for a happy and better life and to promote tourism consumption,provides a new impetus for the consumption upgrading of China’s cultural tourism and economic development.This paper selects the Yongqingfang Tourism Area of Xiguan Guangzhou as the research object,based on the RMP analysis theory and field research,through the questionnaire survey method,in-depth interview method,etc.carries out a specifi c analysis of the night tourism resources of scenic spots,the night tourism markets,the night tourism products,summarizes existing problems of the night tourism products of scenic spots,and puts forward to create a good night tourism atmosphere,optimize the night tourism environment,improve the night tourism’s supporting facilities and tap into the cultural connotations of night tourism products,etc.,for reference.