摘要
夜间旅游作为满足人们对幸福美好生活的向往、推动旅游消费的重要途径,为我国文旅消费升级和经济发展提供新的动力。本文选取广州市西关永庆坊旅游区为研究对象,基于RMP分析理论,在实地调研的基础上,通过问卷调查法、深度访谈法等对景区夜间旅游资源、夜间旅游市场、夜间旅游产品进行具体分析,总结出景区夜间旅游产品存在的问题,并提出营造良好的夜间旅游氛围、优化夜间旅游环境、完善夜间旅游基础配套设施、挖掘夜间旅游产品文化内涵等发展策略,仅供参考。
Night tourism,as an important way to meet people’s aspirations for a happy and better life and to promote tourism consumption,provides a new impetus for the consumption upgrading of China’s cultural tourism and economic development.This paper selects the Yongqingfang Tourism Area of Xiguan Guangzhou as the research object,based on the RMP analysis theory and field research,through the questionnaire survey method,in-depth interview method,etc.carries out a specifi c analysis of the night tourism resources of scenic spots,the night tourism markets,the night tourism products,summarizes existing problems of the night tourism products of scenic spots,and puts forward to create a good night tourism atmosphere,optimize the night tourism environment,improve the night tourism’s supporting facilities and tap into the cultural connotations of night tourism products,etc.,for reference.
作者
唐夕汐
杨祝金
TANG Xixi;YANG Zhujin(School of Management,Guangdong University of Education Guangzhou,Guangdong 510303)
出处
《中国商论》
2023年第22期78-81,共4页
China Journal of Commerce
基金
广东省教育科学规划课题(高等教育专项)(2022GXJK288)
广州市哲学社会科学发展“十四五”规划2023年度课题(2023GZQN48)
2021年度海珠区科技计划项目。
关键词
夜间旅游
旅游产品
RMP分析理论
创新发展
西关永庆坊
night tourism
tourism products
RMP analysis theory
innovation and development
Yongqingfang in Xiguan