“新国门”城市形象设计研究

Research on the Urban Image Design of the“New Country Gate”

在城市化的浪潮中,城市品牌形象设计凸显了各个城市的差异和个性,城市文化内涵是城市品牌形象的重要依托和养分。当进行城市系统建设时,需要考虑将城市品牌形象融合到从宏观到微观的全流程建设过程中,而融合的恰当性和合理性逐渐成为城市面向未来的发展关键所在。同时,随着城市建设的逐步发展,城市内部各部分的细化建设开始受到更多的关注。本文探究应如何构建起具有差异化的城市品牌形象,对未来城市品牌形象系统构建进行构架分析并提出可持续发展策略。在城市品牌形象设计规划与实践探索中,以有“新国门”之称的北京市大兴区的城市局部形象设计规划为实践印证,引发对未来城市品牌形象设计的发展思考。

In the wave of urbanization,urban brand image design has become an important way for cities to highlight their own differences and personalities.However,how to deeply explore the cultural connotations of cities and fully integrate urban brand image design into all aspects of urban system construction has gradually become the key to the future development of cities.Meanwhile,with the gradual development of urban construction,the detailed construction of various parts within the city has begun to receive more attention from scholars.This article explores how to build a differentiated urban brand image,analyzes the architecture of future urban brand image system construction,and proposes sustainable development strategies.In the planning and practical exploration of urban brand image design,the local image design plan of Daxing District in Beijing,known as the“New Country Gate”,is used as practical evidence to trigger development thinking for future urban brand image design.