中国农旅融合发展研究现状、热点及展望——基于CiteSpace的知识图谱分析

Research Status, Hotspots, and Prospects of Agricultural and Tourism Integration Development in China-A Knowledge Map Analysis Based on CiteSpace

随着国家乡村振兴战略的提出,乡村旅游已成为乡村振兴的重要实现路径之一,乡村旅游是一种农业与旅游业相互融合、相互促进的新型经济发展模式,本文对中国知网(CNKI)2004—2022年期间收录的关于“农旅融合”领域的文献进行全面收集整理,采用文献计量软件CiteSpace对该领域研究现状、研究热点进行可视化图谱分析。结果表明,国内农旅融合发展研究热度逐年上升,研究主题与国家政策变化具有相关性,但该领域核心高产作者群并未出现,发文机构以高校为主,合作关联度较低,研究主题主要围绕经济利益展开,对社会价值关注度低。本文针对上述问题,提出了相关建议,旨在完善与深化农旅融合发展研究,助力乡村振兴。

With the introduction of the national rural revitalization strategy,rural tourism has emerged as a crucial avenue for achieving rural revitalization.Rural tourism represents a novel economic development model that involves the integration and mutual promotion of agriculture and the tourism industry.This paper comprehensively collects and organizes literature related to the field of"agriculture-tourism integration"from the China National Knowledge Infrastructure(CNKI)database covering the years 2004 to 2022.Utilizing the CiteSpace literature analysis software,a visual knowledge map analysis is conducted to depict the research status and hotspots in this field.The results reveal a continuous upward trend in research attention towards domestic agricultural and tourism integration development.The research topics exhibit correlation with shifts in national policies.However,a distinct group of prolific authors in this field has not yet emerged.Contributions are primarily attributed to higher education institutions,yet collaboration remains relatively low.Research themes predominantly revolve around economic interests,with limited emphasis on social value.Addressing these issues,relevant recommendations are proposed,aimed at refining and deepening research on agricultural and tourism integration,thereby contributing to rural revitalization efforts.