基于乡村振兴的农村旅游转型升级与创新发展的路径研究——以山东烟台为例

Research on the Path of Rural Tourism Transformation and Upgrading and Innovative Development based on Rural Revitalization-Taking Yantai,Shandong Province as an Example

随着国民经济的不断发展和人民生活水平的提高,旅游业已成为推动地方经济发展的重要力量。尤其在乡村振兴战略下,农村旅游业的转型升级与创新发展更显得尤为重要。本文旨在探讨乡村振兴战略下山东烟台市农村旅游的升级转型与创新发展路径。首先,文章分析了乡村振兴政策背景,明确了农村旅游的概念与特点,以及两者之间紧密的关系。随后,深入研究了烟台市农村旅游的现状,强调了在乡村振兴战略的背景下,升级转型与创新发展农村旅游的紧迫性。最后,提出了优化政策支持、创新发展模式、优化资源整合、加强人才培养等路径,为山东烟台市农村旅游的转型升级与创新发展提供了有益的思路和建议。

With the continuous development of the national economy and the improvement of people's living standards,tourism has become an important force to promote the development of the local economy.Especially under the rural revitalization strategy,the transformation,upgrading and innovative development of rural tourism are particularly important.This paper aims to discuss the upgrading,transformation and innovative development path of rural tourism in Yantai city,Shandong province under the rural revitalization strategy.First,this paper analyzes the background of rural revitalization policy,clarifies the concept and characteristics of rural tourism,as well as the close relationship between the two.Subsequently,the current situation of rural tourism in Yantai was deeply studied,and the urgency of upgrading,transforming and innovative development of rural tourism under the background of rural revitalization strategy is emphasized.Finally,this paper puts forward the paths of optimizing policy support,innovating development mode,optimizing resource integration and strengthening talent training,which provides beneficial ideas and suggestions for the transformation and upgrading and innovative development of rural tourism in Yantai city,Shandong province.