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中国式现代化的文化产业高质量发展向度 被引量:7

High Quality Development Direction of Cultural Industries in the Process of Chinese Path to Modernization
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摘要 文化产业高质量发展是中国式现代化的题中之义,“价值取向-行动方向-发力靶向-目标导向”构成了文化产业高质量发展的四重向度。中国式现代化文化产业高质量发展的“价值取向”是彰显中国文化产业特色,即统筹兼顾的区域协调发展、共创共富的文化创新发展、双效统一的产业健康发展、和谐共生的资源集约发展、合作共赢的文明多元发展;“行动方向”是推动文化产业数字化提质增效,即实现文化产业结构整体性数字化转型、提升文化企业数字化创新能力、建构价值共创的数字文化产业生态;“发力靶向”是扶持新型文化企业持续发展,即明确新型文化企业的内涵意义,发挥其主体作用并实现其长期价值;“目标导向”是增强中华文明传播力影响力,即创造具备共情力的精品内容、创新适应现代化的叙事方式、创设多元化的传播路径。中国式现代化的文化产业高质量发展可为全球文化产业的互鉴、共进、繁荣贡献中国范式及经验。 High quality development of the cultural industries is the meaning of Chinese path to modernization.“Value orientation-action direction-force target-goal orientation”constitutes the four dimensions of high quality development of the cultural industries.The“value orientation”of high quality development of the cultural industries in Chinese path to modernization is to highlight the characteristics of the Chinese cultural industries,that is,overall and balanced regional coordinated development,cultural innovation and development to create common prosperity,healthy industrial development with dual effects and unity,harmonious and symbiotic resource intensive development,and civilized and diversified development with win-win cooperation;The“action direction”is to promote the digital improvement and efficiency of the cultural industries,that is,to achieve the overall digital transformation of the cultural industries structure,enhance the digital innovation ability of cultural enterprises,and construct a digital cultural industries ecosystem of value co creation;The“force target”is to support the sustainable development of new cultural enterprises,that is,to clarify the connotation and significance of new cultural enterprises,play their main role,and achieve their long-term value;The“goal orientation”refers to enhancing the influence of the dissemination of Chinese civilization,namely creating high quality content with empathy,innovating narrative methods that adapt to modernization,and creating diversified communication paths.High quality development of Chinese path to modernization of the cultural industries can contribute to the mutual learning,progress and prosperity of the global cultural industries and contribute to China's paradigm and experience.
作者 张振鹏 ZHANG Zhen-peng(Institute of Cultural Industry,Shenzhen University,Shenzhen,Guangdong,518060)
出处 《深圳大学学报(人文社会科学版)》 北大核心 2023年第5期47-56,共10页 Journal of Shenzhen University:Humanities & Social Sciences
基金 国家社会科学基金重大项目“文化产业数字化战略实施路径和协同机制研究”(21ZDA082) 国家社会科学基金艺术学重大项目“科技赋能艺术生产与演出、演播研究”(21ZD05) 国家社会科学基金艺术学重点项目“数字文化产业商业模式创新及其生态治理研究”(22AH017)。
关键词 中国式现代化 文化产业 高质量发展 数字化 新型文化企业 数字文化产业生态 Chinese path to modernization cultural industries high quality development digitalize new cultural enterprises digital culture industry ecology
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