智慧博物馆视域下交互式文创设计创新路径

Research on the Innovative Path of Interactive Cultural and Creative Design from the Perspective of Smart Museum

基于智慧博物馆建设理念,结合当前文创设计与推广存在的问题,分析了交互式文创设计的内涵与外延,提出了博物馆交互式文创的创新路径.博物馆要充分利用交互式文创设计的优势,结合市场需求,创作出富有内涵和特色的文创产品,实现多元、联合的营销路径,进而推动博物馆文创设计更好、更快地发展.

Based on the concept of smart museum construction,combined with the existing problems in cultur-al and creative design and promotion,this paper analyzes the connotation and extension of interactive cultural and creative design and puts forward the innovative path of museum interactive cultural and creative design.Museums should make full use of the advantages of interactive cultural and creative design,combine the market demand,create cultural and creative products with rich connotation and characteristics,realize a diversified and joint marketing path,and then promote the better and faster development of cultural and creative design of mu-seums.