线上线下混合式广告设计教学设计与探索

Teaching Design and Exploration of Mixed Advertising Design Online and Offline

广告设计课程是艺术设计专业的一门重要的专业实践课程,在课程中需要注重学生的实践与技能培养,传统教育思想和教育模式不足以满足该课程对学生创意与表现能力、实践与技能培养的提升,因此教育工作应积极做好相关课程的创新型教育改革。结合广告设计课程的特点与线上线下混合教学模式,对课程教学中的教学维度、教学模式、育人模式等进行全方位多角度的科学组织设计。

Advertising design course is an important professional practice course in the art and design major,in which students'practice and skill development need to be emphasized.Traditional educational ideas and models are insufficient to meet the improvement of students'creativity and expression ability,practice and skill development in this course.Therefore,educational work should actively carry out innovative educational reforms in related courses.Combining the characteristics of the advertising design course with the blended online and offline teaching mode,a comprehensive and multi-dimensional scientific organizational design is carried out on the teaching dimensions,teaching modes and education modes in the course teaching.