国潮元素在茶叶包装设计中的应用研究

Research on the Application of National Tide Element in Tea Packaging Design

茶包装是茶文化的重要载体之一,我国茶包装设计存在过度包装、设计元素单一、缺乏文化内涵支撑等问题。本文探讨如何将国潮元素中的汉字、节气、生肖以及茶道文化与茶叶包装设计相结合,以期为茶叶包装设计提供新的思路和方向。

Tea packaging is an important carrier of tea culture,but at present,there are some problems in the design of tea packaging in China,such as excessive packaging,single design elements,lack of cultural connotation support.This paper discusses how to combine Chinese characters,solar terms,Chinese zodiac,tea ceremony culture and tea packaging design,in order to provide new ideas and directions for tea packaging design.