企业品牌建设研究

Research on Enterprise Brand Building

品牌关乎国家形象,企业品牌制度体系建设意义重大,是提升国家影响力和文化软实力的重要载体。企业品牌集质量、服务与信誉于一体,要持续推动形成更多市场认可、消费者认同的优质企业品牌,要强化品牌发展意识、科学调整企业发展品牌模式、制定有效品牌宣传策略、加强品牌人才队伍建设、制定品牌维护策略、优化品牌发展法治化营商环境,多措并举,点面结合、立体建构,扩大企业品牌影响力,推动我国经济从“大”向“强”转变。

Brand is related to national image.The building of enterprise brand system is especially significant,which is the important carrier of enhancing national influence and cultural soft power.Enterprise brand integrates quality,service and reputation.It is indispensable to sustainably promote the formation of more high grade brands which receive market and consumers recognition,strengthen the consciousness of brand development,scientifically adjust the mode of developing brand,formulate effective brand publicity strategies,strengthen the construction of brand talent teams,make brand maintenance strategies,optimize the business environment of brand development based on the rule of law,take multiple measures and construct brands in an all-round way to expand brand influence and promote the transformation of China's economy from“large”to“strong”.