基于fsQCA的福建省淘宝村影响因素组态路径分析

An FsQCA Approach to Factors Influencing Taobao Villages Development in Fujian Province

以福建省11个“淘宝村集聚县”为案例,运用模糊集定性比较分析(fsQCA)方法构建理论模型。研究发现:福建省淘宝村的发展路径主要有“交通物流+人才服务型”“人才服务+网络通信+政府规划主导型”“人才服务+园区配套+网络通信+交通物流型”3种构型;引进培育电商人才、人才服务和交通物流等是县域农村电商发展路径的共同影响因素,其中,引进培育电商人才是推动福建省淘宝村形成与发展的核心因素。建议福建省通过提高电商人才政策效能、发展相关产业集群优势、完善农村基础设施建设等,进一步推动农村淘宝村发展。

This article presents a case study on 11 counties in Fujian Province where Taobao Villages clustered,using fuzzy-set qualitative comparative analysis(fsQCA).The study found that three main patterns of development for Taobao villages in Fujian Province are transport logistics+talent service,talent service+network communication+government-led planning,and talent service+park support+network communication+transport logistics respectively.It also found that e-commerce talents cultivation,talent services and transport logistics are the common influencing factors for rural e-commerce development in counties,with e-commerce talents cultivation performing the main force of the factors in shaping and driving forward Taobao villages in Fujian Province.It is therefore proposed that Fujian Province make efforts to improve the effectiveness of ecommerce talent policies,increase the strength of industrial clusters concerned,and enhance the rural infrastructure construction to promote the development of Taobao villages in rural regions.