数字时代电影评论的属性变异与秩序重建

Digital Media Film Criticism: Its Attributes’ Variation and Reconstruction of Order

数字媒介时代将电影研究的本体论延伸至媒介领域,深度改写了电影的产业生态。新的媒介环境导致电影评论的属性发生变异,从以文本阐释为主的价值体认转变为文化领导权的舆论争夺。弥散化的赛博空间充斥着“民间性”的语体风格和修辞狂欢,消解权威话语的同时也产生了价值失序的隐忧。重构电影评论话语,需要在调整媒介属性认知及其相关评价机制的基础上,促使传统意见领袖“下沉”,并以媒介技术思维推动网络影评写作的专业化,提升电影公赏素养,从而重新建立合乎传播规律、产业规范和艺术鉴赏原理的电影评论新秩序。

The digital media era extends the ontology of film research to the field of media,deeply rewriting the in⁃dustrial ecology of film.The new media environment changes the nature of film criticism from the value recognition based on text interpretation to the anxious public opinion contest.The diffuse cyberspace is full of folk-style and rhetoric carnival,which dispels the authoritative discourse and produces the problem of value disorder.To reconstruct the dis⁃course of film criticism,it is necessary to encourage traditional opinion leaders to immerse with digital media on the basis of adjusting the cognition of media attributes and its related evaluation mechanism,to promote the specialization of online film review writing with media technology thinking,and to improve the quality of public’s film appreciation,so as to re-establish a new order of film criticism that conforms to the law of communication,industrial norms and the principle of art appreciation.