立足新定位 全国一盘棋--加快建设广电新型监测监管体系的实践和思考

Based on New Positioning,the Whole Country Plays Chess in one Game-the Practice and Reflection on Accelerating the Construction of a New Broadcasting and Television Monitoring and Supervision System

本文以广播电视和网络视听意识形态、公共服务、技术产业“三重属性”为起点,以助推主力军挺进主战场、助力加快媒体融合步伐为目标,分析了广电监测监管工作面临的政策形势和产业环境,阐述了现状和最新实践,提出了建设广电新型监测监管体系的顶层设计、监管联动、技术支撑等方面的相关思路,得出了加快构建新型监测监管体系势在必行的结论。

Taking the“triple attributes”of ideology,public service and technology industry of radio,television and network audiovisual as the starting point,with the goal of“boosting the main army into the main battlefield”and accelerating the pace of media convergence,this paper analyzes the policy situation and industrial environment faced by radio and television monitoring and supervision,elaborates on the current situation and the latest practice,puts forward relevant ideas on top-level design,regulatory linkage,technical support and other aspects of a new monitoring and supervision system for radio and television,and concludes that it is imperative to accelerate the construction of a new type of monitoring and supervision system.