基于关联规则的数据挖掘算法在电商领域中的应用研究

Research on the Application of Data Mining Algorithms Based on Association Rules in the Field of E-commerce

为研究关联规则算法在电商领域中的潜在应用价值,基于关联规则的数据挖掘算法,探讨其在电商领域中的应用。研究结果表明,应用关联规则算法可发现电商领域中商品之间的关联关系,从而为电商企业提供重要的市场营销策略依据。

In order to study the potential application value of association rules algorithm in e-commerce field,the data mining algorithm based on association rules is discussed.The research results show that the association rules algorithm can be used to find the relationship between commodities in the e-commerce field.The research results indicate that association rule algorithms can discover the association relationships between products in the field of e-commerce,providing important marketing strategies for e-commerce enterprises.