关于政策工具对我国文化产业发展引导作用的研究(1992—2022)

文化产业作为高附加值的新兴产业,其持续健康发展有赖于宏观政策的支持。文章通过对1992—2022年国家层面64份综合性文化产业政策文本的统计研究,将我国文化产业政策变迁分为政策起步期、政策扩展期、政策高质量发展期三个阶段,同时建立“政策工具—价值链”二维分析框架,运用内容分析法,对政策文本予以编码,通过对编码结果的单一和交叉维度分析,探究30年间文化产业政策对于产业发展的引导作用,指出政策之于当下存在的不足,提出优化建议,以期为今后我国文化产业发展和政策研判提供有益借鉴。

As a high-value-added emerging industry,the cultural industry is of great significance to China's high-quality economic development and industrial transformation and upgrading,and its sustainable and healthy development depends on the support of macro policies.Through the statistical observation of 64 comprehensive cultural industry policy texts at the national level from 1992 to 2022,this paper divides the changes of China's cultural industry policy into three stages:policy initiation,policy expansion and high-quality policy development,and at the same time,establishes a two-dimensional framework of"policy tools-value chain",uses the content analysis method to encode the policy texts,and completes the thinking of cultural industry policies on the guiding role of industrial development in the past 30 years through the analysis of single and cross-dimensional coding results.He also pointed out the shortcomings of the policy at present,and put forward suggestions for policy optimization,in order to provide reference for the future construction of China's cultural industrypolicy.