元宇宙游戏产业的演进逻辑——基于扎根理论的框架分析

元宇宙游戏的出现为游戏产业发展提供了新的机遇,会显著促进产业的演进与升级。元宇宙技术体系的成熟对于游戏技术、游戏机制、游戏模式均能产生变革性影响,使游戏产业发展步入新的阶段。本文以扎根理论为研究方法,基于开放编码、主轴译码与选择性译码三个角度,对游戏从业人员相关的调查样本进行提炼与梳理,凝练了六大核心范畴,分别是:丰富技术触发点、打造开放性参与机制、建立权益保障机制、形成去中心化交易模式、关注游戏平台间的协调与兼容性、培育内生经济循环系统,并据此构建起了元宇宙游戏产业演进的基本逻辑框架,进而对元宇宙游戏产业发展进行了预判性分析。根据该框架,笔者总结了四种可行的游戏产业发展路径,包括技术推动型、市场引导型、联合成长型以及开放体系模式。

The emergence of metaverse games provides new opportunities for the development of the industry of online games,which will significantly promote the evolution and upgrading of the industry.The maturity of the metaverse technology system will have a transformative impact on game technology,game mechanisms,and game modes,leading the development of the game industry to a new stage.This article uses grounded theory as the research method,and through three stages of open coding,spindle decoding,and selective decoding,theoretically extracts and sorts out the survey samples of game professionals.It condenses six core categories,namely:rich technical triggering points,creating open participation mechanisms,establishing rights protection mechanisms,forming decentralized trading models,paying attention to coordination and compatibility between game platforms,and cultivating endogenous economic circulation systems,Based on this,a basic logical framework for the evolution of the metaverse game industry was constructed,and a predictive analysis was conducted on the development of the metaverse game industry.The study further summarized four feasible development paths for the gaming industry based on this framework,including technology driven,market guided,joint growth,and open system models.