基于技术接受度模型的模块化服装使用意愿分析

Analysis of use intention of modular garment based on technology acceptance model

模块化服装以其可拆卸可重组的特性成为服装向可持续设计绿色低碳转型的重要形式,针对目前对于模块化服装的研究主要集中于设计方法的探索,缺乏有关影响用户对模块化服装使用与态度因素的研究。基于技术接受度模型,引入服装功能性作为外部变量,构建模块化服装用户使用意愿模型并提出7个假设,使用问卷星软件对141名18~26岁的青年进行问卷调查,通过SPSS软件检验数据的信度与效度,经信度与效度检验合格后,通过AMOS软件结合结构方程模型对数据进行模型适配度分析及假设检验。研究结果表明:模块化服装的功能性对感知有用性和感知易用性均有显著正向影响且影响较大(P<0.001);感知有用性对使用态度具有显著正向影响(P<0.001);模块化服装的感知易用性对感知有用性具有显著正向影响(P<0.001);模块化服装的使用态度对行为意向具有显著正向影响(P<0.001),提高模块化服装的功能性、感知有用性及感知易用性可增加用户对模块化服装的使用意愿;模块化服装在设计时可将风格倾向休闲运动方向,并重点考虑颜色搭配。

Objective Modular clothing has become an important form of clothing transformation to green and low-carbon with its detachable and reconfigurable characteristics.At present,there are few related studies on modular clothing,and domestic related research mainly focuses on computer clothing system,modeling,and pattern design.There are few studies on the acceptance and attitude of modular clothing.The influencing factors for use intention need additional analysis.Method Based on the technology acceptance model,the clothing functionality is introduced as an external variable in the model to construct a modular clothing user willingness model.Through the′questionnaire star′software,141 young people aged from 18 to 26 were surveyed online and the collected data were analyzed,and seven hypotheses were proposed(Fig.1).SPSS software was used to test the reliability and validity of the data.After passing the reliability and validity test,the questionnaire was analyzed and hypothesis tested in combination with the structural equation model.Results Among the 141 respondents to the questionnaire,37.6%are male and 62.4%are female.After evaluating the five important elements of modular clothing(fabric selection,color matching,style and structure,pattern,and overall design style)by 1-5 points,it is concluded that the highest score is′color matching′with a score of 4.49,and the lowest score is′pattern′with a score of 3.38(full score of 5)(Tab.5).The reliability test shows that the Cronbach′sαvalue of the total sample data is 0.930,the validity test shows that the Kaiser-Meyer-Olkin(KMO)value of the total sample data is 0.915>0.9,and the significance level is 0.000<0.01,indicating that the sample data has good reliability and validity(Tab.6).The results of model fitness analysis show that chi square divided by degrees of freedom(CMIN/DF)is 1.711<3,root mean square error of approximation(RMSEA)is 0.071<0.08,goodness-of-fit index(GFI)is 0.868>0.8,comparative fit index(CFI)is 0.945>0.9,incremental fit index(IFI)is 0.946>0.9(Tab.7).The results of model path coefficient analysis show that the P values of Hypotheses 1 to 4 and 7 are all less than 0.001,and they are consistent with the prediction direction,so these hypotheses are accepted(Tab.8).The P values for hypotheses 5 and 6 are greater than 0.05,so Hypotheses 5 and 6 are rejected.The functionality of modular clothing has a significant positive impact on perceived usefulness and perceived ease of use.Perceived ease of use has a significant positive impact on perceived usefulness.Perceived usefulness has a significant positive impact on attitude.Attitude has a significant positive impact on behavioral intention.Perceived ease of use of modular clothing has no significant effect on attitude.Perceived usefulness has no significant effect on behavioral intention.Conclusion Young people aged from 18 to 26 pay the most attention to the color matching of modular clothing,followed by the style and structure,overall design style and fabric selection.While,they pay less attention to the pattern.The establishment of Hypotheses 1 and 2 means improving the functional performance of modular clothing can improve the perceived usefulness and perceived ease of use.The establishment of Hypothesis 4 and the non-establishment of Hypothesis 6 indicate that the perceived ease of use of modular clothing can directly and positively affect people′s positive attitude towards modular clothing,but the direct impact on the purchase decision is not significant.The establishment of Hypothesis 3 and the non-establishment of Hypothesis 5 indicate that the perceived ease of use of modular clothing can indirectly affect the use attitude through perceived usefulness.The establishment of Hypothesis 7 indicates that people′s positive attitude towards modular clothing can positively promote purchase behavior.Therefore,the functionality,perceived usefulness,perceived ease of use,interest and other aspects of modular clothing are the main influencing factors that affect users′willingness to use.Corresponding measures can be taken to promote consumers to make purchase decisions on modular clothing.