基于双导师制的北汽营销班分工协作协同育人模式研究

Research on the Division of Labor and Cooperation Education Model of BAIC Marketing Class Based on the Dual Mentor System

针对校企合作协同育人方面存在的不足,项目组利用超星学习通和珣星双平台,通过信息化手段助推北汽营销班BSEP项目的实施,在专业建设、师资培养、学生就业及品牌建设等领域取得了一系列成果,形成了基于双导师制的北汽营销班分工协作协同育人模式,其成果可在同类院校及相关企业中进行推广。

In response to the shortcomings in collaborative education between schools and enterprises,the project team,by applying the dual platforms of Super Star Learning Communication and Xun Star and information technology,promotes the implementation of the BAIC Marketing Class BSEP project.A series of achievements have been achieved in professional construction,teacher training,student employment,and brand building,forming the“BAIC Marketing Class Division of Work Collaborative Education Model Based on Double Mentor System”,The implementation results can be promoted in similar universities and related enterprises,and have significant significance in promoting the reform of collaborative education mode through school enterprise cooperation.