平台经济视域下我国职业体育赛事转播平台的垄断问题研究

On the Monopoly of Professional Sports Broadcasting Platform in China under the Perspective of Platform Economy

平台经济引领职业体育赛事转播进入新场域的同时,衍生了职业体育赛事转播平台垄断问题。采用文献资料、逻辑分析等研究方法,探究我国职业体育赛事转播平台的发展现状、垄断问题、危害及成因,并提出垄断治理建议。研究发现:职业体育赛事转播平台存在垄断协议、限制竞争效果的经营者集中及滥用市场支配地位等垄断问题,在职业体育赛事转播纵向和横向市场上造成了严重的消极影响。职业体育赛事转播平台垄断是由上游市场的转播权资源垄断引起下游市场的用户垄断,再通过自然垄断进一步固化垄断地位,属于双轮垄断。为规范我国职业体育赛事转播平台的市场竞争行为,研究提出:理性评估转播权价值,规范转播权交易流程;创新平台垄断监管工具,引导多元主体协同监管;成立转播平台反垄断联盟,构建行业良性竞争关系;借鉴国际反垄断先进经验,加强相关法律法规适用性的平台垄断治理建议。

While the platform economy has led the broadcast of professional sports events into a new field,it has also given rise to the problem of the monopoly of professional sports event broadcast platforms.Literature and logical analysis are used to explore the development status,monopoly problems,hazards and causes of professional sports event broadcasting platforms in China,and to propose monopoly governance.The study found that monopoly problems such as monopoly agreements,the concentration of operators that restrict the effect of competition,and abuse of dominant market position exist in professional sports event broadcasting platforms,causing serious negative effects in both vertical and horizontal markets for professional sports event broadcasting.The monopoly of professional sports event broadcasting platforms is caused by the monopoly of broadcasting rights resources in the upstream market causing the monopoly of users in the downstream market and then further solidifying the monopoly position through natural monopoly,which belongs to the two-round monopoly.To regulate the market competition behavior of professional sports event broadcasting platforms in China,the study proposes:rationally assessing the value of broadcasting rights and regulating the trading process of broadcasting rights;innovating platform monopoly supervision tools and guiding multiple subjects to collaborate in supervision;establishing an anti-monopoly alliance of broadcasting platforms to build benign competition relationship in the industry;drawing on the advanced international anti-monopoly experience and improving the platform monopoly governance recommendations in terms of applicability of relevant laws and regulations.