乡村振兴背景下山区经纪交易的多重网络嵌入探赜——基于W镇的个案

A Study of the Multi-network Embedding of the Brokerage Transaction in Mountainous Areas in the Context of Rural Revitalization:The Case of W Town

本文以W镇为个案,采用饱和抽样原则确定访谈对象,运用“链接设计”的网络分析方法对山区农产品交易活动及经纪网络进行研究。经纪人建构了具有亲缘性信任的经纪人群体网络,其关系结构塑造了经纪人从属和依赖群体网络的资源交换方式;同时,经纪人个体建构了具有信用性信任的客商交易网络,其关系结构影响了经纪人在外部市场的农产品交易方式。而二者的联合形成了具有多重结构特点的经纪网络,表现出水平的和垂直的结构依赖,为经纪人提供了一个有效的、不断增长的交易活动“空间扩散”路径。经纪交易活动嵌入多重网络,其结构性嵌入特点促动和制约了经纪人的市场经营行为,在改善整体市场网络、塑造信任交易环境、平衡经纪人市场地位等方面具有显著的优势。“经纪人+多重网络+市场”的经济活动方式是山区农产品流通环节中实现农民和现代大市场有效联接的一种地方性形式。

This paper gives a case study of W Town by adopting the principle of saturation sampling to determine the interviewees,and applies the network analysis method of“linked design”to study the trading activities for agricultural products and the brokerage networks in the mountainous areas.Brokers construct their group network with kinship-like trust,and its relationship structure shapes the resource exchange model through which brokers are subordinate to and dependent on the group network.Meanwhile,the individual broker constructs the customer-merchant trading network with fiduciary trust,and its relationship structure affects the broker's trading way for agricultural products in external markets.The combination of the two forms the brokerage networks with the characteristics of multilevel structures,which has horizontal and vertical structural dependencies,providing brokers with more efficient paths of“spatial diffusion”for trading activities.With its structural embedding characteristics promoting and restricting the brokers behavior on market management,brokerage activities are embedded in multi-networks,which has obvious advantages in improving the entire market network,shaping the trustworthy trading environment,and balancing the brokers market position.The economic model of“brokers+multi-networks+markets”is a local form connecting farmers to large modern markets effectively in the circulation of agricultural products in mountainous areas.