市场感知、农药认知与农户绿色施药行为——基于广东省13市稻农的调研数据

Market Perception,Pesticide Perception,and Application Behavior of Green Pesticides:Based on Survey Data of Rice Farmers in 13 Cities of Guangdong

绿色施药是农业生产绿色转型的重要组成部分,对我国的食品安全和生态安全有着重大影响。论文利用广东省13市1106户稻农生产行为数据,通过对农户农药选择、农药施用、农药废弃物处置三个环节综合测量其绿色施药行为,运用有序Probit模型进行分析,发现:市场感知和农药认知对农户绿色施药行为均有显著影响,其中农药认知在感知优质优价影响农户绿色施药行为过程中发挥部分中介作用;农户感知优质优价对三个绿色施药环节的影响均显著,而农药认知对选择绿色农药和集中处置农药废弃物的影响显著,但对超标准量施用农药的影响不显著。因此,推动农户绿色施药应着力推动优质优价的农产品市场建设,同时进一步传播农药相关的知识和信息。

Green pesticide application is an important part of the green transformation of agricultural production in China,which has a significant impact of food safety and ecological security.By using 1106 rice farmers’survey data in 13 cities of Guangdong Province,green pesticide application behaviors is measured by three links of pesticide choice,pesticide application,and properly pesticide waste disposal.Based on the analysis of Ordered Probit model,the study shows that both market perception and pesticide perception are significantly influencing factors to green pesticide behavior,which pesticide perception is a partial mediating effect of pesticide perception between market perception and green pesticide behavior;Farmers’perception of high quality high price has a significant influence on all the three green application links,while pesticide perception also has significantly impact on pesticide choice and properly pesticide waste disposal except on pesticide application.Therefore,in order to promote green pesticide application by farmers,it is necessary to build a high quality high price agriculture product market,and further publicize pesticide related knowledge and information.