公安机关短视频反诈宣传的要素与策略研究

Research on Elements and Strategies of Short Video Anti-fraud Publicity in Public Security Organs

新型电信网络诈骗是当前社会面临的主要犯罪问题之一,严重危害人民群众的财产安全,不利于社会平稳运行。随着新媒体技术的不断发展,短视频平台的广泛应用为反诈宣传工作的开展提供了新思路。公安机关开展短视频反诈宣传工作,应着重关注短视频反诈宣传的传播主体、对象、内容、渠道和效果。针对不同的传播要素,可以从聚焦警察形象的特色性、关注宣传对象的差异性、强化视频内容的宣教性、利用平台功能的多样性以及加强短视频平台、传播主体以及公众互动性等角度入手,进一步整合并完善短视频反诈宣传的传播策略,从而推动反诈宣传工作取得新成效。

The new telecom and online fraud is one of the main criminal problems in the current society,which seriously endangers people's property safety and is detrimental to the social stability.With the continuous development of new media technology,the widespread application of short video platforms has provided new ideas for the implementation of anti-fraud publicity.The public security organs should focus on the subjects,objects,content,channels as well as effects while carrying out publicity work.As for different communication elements,we can further integrate and improve the communication strategy of short video anti-fraud publicity from the perspectives of focusing on the characteristics of the police image,paying attention to the differences of target groups,strengthening the publicity of content,utilizing the diversified functions of platforms as well as enhancing the interaction among short video platforms,communication subjects and the public,so as to achieve new results in anti-fraud publicity.