智能互联环境下场景化服务对价值共创的影响

Influence of Scenario-Based Services on Value Co-creation in the Intelligent Interconnected Environment

以探索智能互联环境下场景化服务的创新动因及其对价值共创维度与结果的影响为研究核心,采用探索性案例研究方法,以海尔食联网为案例对象,基于场景理论与价值共创理论,对智能互联环境场景化服务影响价值共创的维度进行解析.研究得出智能互联环境下场景化服务的创新动因有外部的用户需求拉力、数智技术推力及内部的核心资源能力、战略发展能力;场景化服务在价值主张、价值共创主体、价值共创载体、价值共创过程4个维度产生影响,产出了用户价值、企业价值与生态价值.本文研究了智能互联环境下场景化服务价值共创实现机理,拓展了智能互联时代价值共创理论.数智时代需求升级趋势下,企业发展场景化服务有助于实现精准满足用户需求.

The innovation drivers of scenario-based services in the intelligent interconnected environment and their influence on the value co-creation dimensions and results are explored.With the Haier Food Network as the case object,an exploratory case study method is adopted to analyze the influence of scenario-based services in the intelligent interconnected environment on the value co-creation dimensions based on the scenario theory and value co-creation theory.It is concluded that the innovation drivers of scenario-based services in the intelligent interconnected environment include external user demand force,digital intelligence technology force,internal core resource capability and strategic development vision.Scenario-based services have an impact on the four dimensions of value proposition,subject of value co-creation,carrier of value co-creation and process of value co-creation,producing user value,enterprise value and ecological value.The realization mechanism of scenario-based services’value co-creation is constructed in the intelligent interconnected environment,and the value co-creation theory is expanded in the intelligent interconnection era.Under the trend of demand upgrading in the era of digital intelligence,scenario-based services for enterprise development can accurately meet user needs.