自然科技类博物馆展览中“语境化阐释”与“传播有效性”的关系探讨

A Study on the Relationship Between“Contextual Interpretation”and“Communication Effectiveness”in Natural Science and Technology Museum Exhibitions

自然科技类博物馆面临着如何提高展览传播有效性的挑战。本文以语境化阐释为切入点,探讨了其理念、方法和实践在提升自然科技类博物馆传播有效性方面的作用和意义。语境化阐释是一种将展品置于其原生或新生的关联网络中,揭示展品与其相关的人、物、环境、事件等之间的联系,从而增强展品的信息量、意义和价值的阐释方法。本文分析语境化阐释的内涵、机制、目标及作用,并从历史演变和现实功能的视角,剖析“语境化阐释”助力“传播有效性”提升的内在逻辑。最后,提出基于“展品”语境网络的可视化编织、基于“知识”的跨语境对话与跨视角重构以及基于“受众”的分众化语境化阐释系统助力路径。

Natural science and technology museums face the challenge of how to improve the communication effectiveness of their exhibitions.This article explores the role and significance of contextual interpretation in enhancing the communication effectiveness of natural science and technology museums.Contextual interpretation is an interpretive method that places exhibits in their original or newly created network of associations,revealing the connections between exhibits and their related people,things,environments,events,etc.,thereby enhancing the information,meaning and value of exhibits.The article analyzes the connotation,mechanism,goal and function of contextual interpretation,and examines how contextual interpretation helps to improve communication effectiveness from the perspective of historical development and practical function.Finally,it proposes three practical strategies:visual weaving of the contextual network of exhibits,cross-contextual dialogue and cross-perspective reconstruction with knowledge,and segmentalized contextual interpretation system for visitors.