高校思想政治教育对大学生乡村振兴参与意愿的影响研究——基于红色文化融入的视角

On the Impact of Campus Ideological and Political Education on College Students’Participation Willingness in Rural Revitalization from Perspective of Red Culture Integration

高校思想政治教育对于大学生乡村振兴参与意愿具有重要影响。从红色文化融入高校思想政治教育、红色文化认同与大学生乡村振兴参与意愿的关系入手,提出了红色文化融入高校思想政治教育经由高校大学生红色文化认同进而影响高校大学生乡村振兴参与意愿的概念模型和研究假设。通过对安徽省B大学调查问卷的实证分析,研究发现红色文化融入高校思想政治教育对于高校大学生乡村振兴参与意愿有着积极影响,红色文化认同在两者之间起到了部分中介作用。最后,提出了红色文化融入高校思想政治教育可以培育高校大学生的红色文化认同感,进而促进高校大学生投身于乡村振兴战略。

University-based ideological and political education plays a pivotal role in shaping college students’willingness to be engaged in rural revitalization.Starting from the integration of red culture into university ideological education,the identification of red culture,and students’willingness for rural revitalization,the paper proposes a conceptual model and research hypothesis of the integration of red culture into campus ideological and political education where college students’willingness to participate in rural revitalization will be influenced by their recognition of red culture.An empirical study of University B’s survey in Anhui province reveals that the integration of red culture into campus ideological and political education has a positive role in college students’willingness to participate in rural revitalization,and red culture identification serves a mediating role between the two.It is finally suggested that embedding red culture in university ideological and political education helps foster red culture recognition among students,thereby enhancing their commitment to rural revitalization.