特色小镇体育旅游产业数字化转型的时代价值、困境与路径研究

Research on the Era Value,Dilemma and Path of Digital Transformation of Sports Tourism Industry in Characteristic Towns

为探讨特色小镇体育旅游数字化转型发展新路径,以乡村振兴数字化建设为背景,加大体育消费与旅游业跨界合作力度,形成新消费场景模式,进而将体育产业向高质量发展方向推进。本文运用文献资料、实地考察和专家访谈等研究方法,借鉴灰色系统理论分析对特色小镇体旅数字化转型的时代价值,探寻特色小镇体育旅游产业数字化转型所面临的现实困境:特色小镇人口结构失衡;设施资源供需矛盾突出;信息安全保障机制滞后;特色小镇生态环境严峻;“数字+体旅”融合性人才缺失。为破解其困境提出体旅产业数字化转型的新型优化路径:强化顶层设计,完善产业资金链;建立智能化团队,夯实人才基础;落实“新基建”,推进数字化建设;搭建数字服务平台,完善功能机制;依靠地区资源优势,打造特色示范区;健全生态环保协同机制,推进乡村绿色低碳转型。

In order to explore the new path of digital transformation and development of sports tourism in characteristic towns,with the digital construction of rural revitalization as the background,increase cross-border cooperation between sports consumption and tourism,form a new consumption scenario model,and then promote the sports industry in the direction of high-quality development.Using research methods such as literature,field investigation,expert interviews and logical analysis,this paper analyzes the value of gray system theory for the digital transformation of sports tourism in characteristic towns,and explores the practical dilemma faced by the digital transformation of sports tourism industry in characteristic towns:the demographic structure of characteristic towns is unbalanced.The contradiction between supply and demand of facility resources is prominent;Lagging information security assurance mechanisms;The ecological environment of the characteristic town is grim;"Digital+sports tourism"integration talent is missing.In order to solve its dilemma,a new optimization path for the digital transformation of the sports and tourism industry is proposed:strengthen the top-level design and improve the industrial capital chain;Establish an intelligent team and consolidate the talent base;Implement"new infrastructure"and promote digital construction;Build a digital service platform and improve the functional mechanism;Relying on the advantages of regional resources,create characteristic demonstration areas;Improve the ecological and environmental protection coordination mechanism,and promote the green and low-carbon transformation of rural areas.