网络环境下高校意识形态话语权提升策略研究

Research on Strategies for Enhancing the Ideological Discourse Power in Colleges and Universities in the Network Environment

网络环境给高校意识形态话语权的掌控带来机遇和挑战,意识形态话语表达方式由抽象走向具体,信息传递方式由单一走向多元。这种嬗变使不良社会思潮对高校意识形态话语权方面带来全新的挑战。根据高校面临的意识形态挑战,从强化高校意识形态话语的生命力、向心力、亲和力三个维度出发,探索了话语权的提升策略。

to concrete,and the mode of information transmission has changed from single to multiple.This kind of change makes the bad social trend of thought bring a new challenge to the ideological discourse power in colleges and universities.According to the ideological challenges faced by colleges and universities,this paper explores the strategies to improve the discourse power from three dimensions of strengthening the vitality,centripetal force and affinity of the ideological discourse in colleges and universities.