媒介中的“地方”:抖音再造赛博新疆的实践研究

“Place”in Media:A Practical Study of Tiktok Rebuilding Cyber Xinjiang

移动互联时代,地方与媒介“联姻”后,在媒介实践下展演现实地理的数字景观,提高了地方能见性,破除了“地方马赛克”的影响。论文探讨了抖音再造赛博新疆图景的具体实践,发现作为连接人地“中介”的抖音,通过视频影像聚焦新疆地方建筑与自然景色、民俗文化、地方典型人物来呈现赛博新疆的实践内容,也借助“空间搭建、主体叙事、符号展演、认同唤醒”机制建构了数字新疆的实践路径。抖音短视频建构的新疆不仅成为媒介使用者观看现实地理的新窗口,为地方意义的生成提供了新动力,而且也赋予了媒介自身新含义,使其成为一种凝聚社会的新方式。

In the era of mobile internet,after the“marriage”between local and media,the digital landscape of real geography is showcased through media practice,improving local visibility and breaking the influence of the“local mosaic”.The paper discusses the specific practice of Tiktok rebuilding the picture of Cyber Xinjiang,and finds that Tiktok,as the“intermediary”connecting people and land,presents the practical content of Cyber Xinjiang by focusing on local buildings and natural scenery,folk culture,and local typical characters through video images,and also constructs the practical path of digital Xinjiang by means of the mechanism of“space construction,subject narrative,symbol performance,identity awakening”.The construction of Tiktok short videos in Xinjiang has not only become a new window for media users to watch the real geography,providing new impetus for the generation of local meanings,but also given new meaning to the media itself,making it a new way to unite society.