新媒体营销课程思政教学实践研究

Research on the Practice of Ideological and Political Educationin the Course of New Media Marketing

课程思政是基于思政理念的以课程内容为载体创建的育人模式。在新媒体营销课程教学中如何实施课程思政教学,以实现课程思政元素的有效融入,是课程思政教学中要重点考虑的问题。文章从新媒体营销课程思政理念、目标入手,对新媒体营销课程思政教学改革的意义、存在的问题进行了分析,并提出了新媒体营销课程思政教学的实践路径。

Ideological and political education in the curriculum is an educational model created on the basis ofideological and political concept,with curriculum content as the carrier.The key issue to be considered in ideological and political teaching is how to implement ideological and political education in the teaching of New Media Marketing and effectively integrate ideological and political elements into the curriculum.Starting with the idea and goal of ideological and political education in New Media Marketing,the article analyzes the significance of teaching reform and existing problems of ideological and political education in New Media Marketing,and proposes a practice path for the ideological and political education in New Media Marketing.