坭兴陶文化助推钦州文旅业高质量发展研究

Research on the high quality development of Qinzhou's cultural and tourism industry promoted by Nixing Ceramics culture

随着人们对生活品质的追求越来越高,旅游中体验文化的需求越来越强烈。坭兴陶文化如何融入钦州旅游业,是实现钦州文旅业高质量发展的重要课题。文章聚焦坭兴陶文化和钦州区域,梳理当前学界提出的文旅业高质量发展内涵,从坭兴陶文化角度,分析钦州文旅业发展现状,根据“文创+”旅游高质量内涵的要求,提出了实现钦州文旅业高质量发展的对策。研究表明,繁荣坭兴陶文化是实现钦州文旅业高质量发展的必由之路;通过技术层、产品层、业务层、产业层、要素层五个层次的融合,是实现钦州文旅业高质量发展的精准策略。

People's pursuit of quality of life is becoming increasingly high,and the demand for experiencing culture in tourism is becoming stronger.How to integrate Nixing Ceramics culture into Qinzhou's tourism industry is an important issue in achieving high-quality development of Qinzhou's cultural and tourism industry.This study focuses on the Nixing Ceramics culture and the Qinzhou region,sorts out the connotation of high-quality development of the cultural and tourism industry proposed by the current academic community,analyzes the current development status of Qinzhou's cultural and tourism industry from the perspective of Nixing Ceramics culture,and proposes strategies to achieve high-quality development of Qinzhou's cultural and tourism industry based on the requirements of“cultural and creative+”tourism connotation.Research has shown that the prosperity of Nixing Ceramics culture is the only way to achieve high-quality development of Qinzhou's cultural and tourism industry.The precise strategy for achieving high-quality development of Qinzhou's cultural and tourism industry is the integration of such five levels as technology,product,business,industry,and elements.